3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
If Instagram permanently removes public likes – a test that went global Thursday – it will greatly impact the influencer marketing industry by forcing influencers to embrace more sophisticated...
View ArticleDespite Strides, Creators Of Color Still Struggle To Get Discovered And Get Paid
Brands and their agencies have been declaring their DEI pledges from the rooftops. But how much of that money is actually going to BIPOC (Black, indigenous, people of color) influencers and creators?...
View ArticleMikMak Soothes Ricola’s Influencer Measurement Sore Spot
The holiday season is also cold-and-flu season, which, for Swiss cough drop and breath mint maker Ricola, means increased attention to its products. This cough-and-cold season, Ricola ran shoppable...
View ArticleAgentio Raises $4.25 Million To Make Paid Creator Content More Programmatic
Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying and selling sponsored creator-read ads integrated with YouTube content,...
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